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Keeping up with the pace of advertising, MRC proposes updates to its ad...
As the digital advertising landscape evolves, so must the rules governing it. Responding to industry changes such as an increase in contextual targeting, the Media Rating Council (MRC) announced...
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MRC Issues Draft Version of Supplemental Updates to Ad Verification...
Updates Designed to Enhance Brand Safety and Contextual Categorization Requirements for Current Digital Advertising Environments New York, NY – July 10, 2018: The Media Rating Council (MRC) announced...
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MRC Issues Draft Ad Verification Guideline Supplement
In New York, the Media Rating Council (MRC) has issued a draft version of a supplement to its existing Guidelines for Brand Safety Ad Verification, specifically designed to address concerns around...
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MRC Takes on Brand Safety With Draft of Proposed Guidelines
Advertisers have been worrying about brand safety for their online video ads for over a year now, but proposed guidelines by the Media Rating Council (MRC) could create formal rules to help them out....
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Keeping up with the pace of advertising, MRC proposes updates to its ad...
As the digital advertising landscape evolves, so must the rules governing it. Responding to industry changes such as an increase in contextual targeting, the Media Rating Council (MRC) announced...
View ArticleClik here to view.
Scaling To Better Measurement Requires A Stepwise Approach
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George W. Ivie, CEO and executive director...
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What Counts as a Video View on Social Media?
We’re in the midst of the great pivot to video, meaning viewing metrics are more important than ever. But what counts as a video view on social media? The answer depends on the platform. The Media...
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Three solutions to the ‘nonsensical’ ad viewability standard
In 2014, I wrote a piece calling out our industry for its pretty feeble definition of ‘viewable’. Little did I know I’d be saying the same things four years later. But the fact is, very little has...
View ArticleResults of TV Channel Sharing Test Could Help FCC Spectrum Auction | Adweek
A pilot project in Los Angeles where two television stations successfully shared a single channel could go a long way to advancing the Federal Communications Commission’s goal to coax more stations to...
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Podcast: Who Measures The Measurers?
Sometimes an old institution gains new relevance. Take the Media Rating Council (MRC). The nonprofit was born out of the quiz show scandals of the late 1950s, when regulators, after recovering from the...
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