Here’s How Native Ads Will Generate the Majority of Ad Revenue by 2021 |...
Native ads — or ads that take on the look and feel of the content surrounding them — are taking over digital advertising. By 2021, native display ad revenue in the US, which includes native in-feed ads...
View ArticleANA Finds Most Clients Ignorant About ‘Sourced Traffic,’ Calls On Agencies To...
The vast majority of the biggest national advertisers either are only vaguely familiar with or are completely ignorant about the role so-called “sourced traffic” is playing in their digital media buys,...
View ArticleANA: Fraudulent Sourced Traffic A Mounting Concern for Advertisers |...
The Association of National Advertisers (ANA) conducted research that uncovered around two-thirds (61%) of digital advertisers were not aware, or at best, were slightly familiar with sourced traffic....
View ArticleMajority Of B2B Companies Bought Digital Display Programmatically Last Year |...
Kantar Media conducted an interesting study with Connectiv, the Business Information Association, in which 63% of B2B companies participating said that they’d bought digital display advertising...
View ArticleMRC To Issue Mobile Viewability Measurement Guidelines In June | MediaPost
The Media Rating Council (MRC), a self-regulatory industry body that oversees standards for media measurement, plans to issue guidelines on mobile viewability measurement by mid-June. The MRC aims to...
View ArticleAd Industry Group Forms Program to Fight Digital Fraud | CMSWire
Advertisers, digital marketers and publishers are fighting back against internet-related fraud, which siphons an estimated $8.2 billion annually from the US digital advertising supply chain. Ad fraud...
View ArticleMRC To Issue Mobile Viewability Measurement Guidelines In June | MediaPost
The Media Rating Council (MRC), a self-regulatory industry body that oversees standards for media measurement, plans to issue guidelines on mobile viewability measurement by mid-June. The MRC aims to...
View ArticleSnapchat Says More Than Two-Thirds of Video Ads Play With Sound On | The Wall...
Snapchat really wants to let Madison Avenue know it’s taking measurement seriously. It also wants advertisers to be aware that—unlike other social platforms—people watch its video ads with the sound...
View ArticleAd Fraud Could Become the Second Biggest Organized Crime Enterprise Behind...
It may not make for a great Martin Scorsese film, but online ad fraud is growing into one of the biggest organized crime businesses in the world. That’s according to a new report from the World...
View ArticleAOL Partners Up with Rogers to Bring Programmatic TV to Canada | The Drum
AOL is venturing north to expand its footprint, partnering with Rogers Media to launch a programmatic TV marketplace in Canada. The partnership will allow advertisers, marketers and agencies to access...
View ArticleMy View on Viewability | HuffPost Business
There’s a lot of hullabaloo about viewability in online advertising right now. As Adweek notes, the Media Rating Council proposed viewability standards for mobile this spring, with a comments period...
View ArticleWhy Context is Now as Important as Creativity in Advertising | Marketing Tech
When we talk about creativity in advertising, we’re usually referring to the actual ad creative itself — the genius ideas that become the genesis of sticky and memorable advertisements, like the 1985...
View ArticleThe Buy Side Doesn’t Want Impressions Counted Before They Hatch | AdExchanger
For the buy side, the only fair way to measure mobile ad impressions is when they’ve actually rendered on a device. Otherwise, advertisers might be getting taken for a ride by publishers using...
View ArticleDigital Video Advertising to Grow at Annual Double-Digit Rates | eMarketer
eMarketer expects US digital video ad spending will see double-digit growth annually through 2020. By contrast, TV ad spending will grow much more modestly, at rates ranging from 2.0% to 2.5%. Still,...
View ArticleAds Near Premium Content Get More Attention | Media Post
Publishers have long contended that “content is king” and marketers benefit from adjacency to quality editorial as a way of differentiating themselves and justifying higher ad prices. Now they’re...
View ArticleViewability is Looking Like Yesterday’s Problem | Digiday
Two years ago, when Digiday broached the subject of viewability it noted that advertisers wishing to pay only for ads consumers see was totally reasonable and asked, “Is this seriously an issue?” The...
View ArticleMRC Issues Guidelines for Measuring Viewable Impressions in Mobile Web and...
MRC ISSUES GUIDELINES FOR MEASURING VIEWABLE IMPRESSIONS IN MOBILE WEB AND MOBILE IN-APP ENVIRONMENTS Guidelines Include Requirements Consistent with Minimum Thresholds for Viewable Impressions in...
View ArticleIAB Issues Whitepaper On Programmatic Video That Aims To Clarify Complexity |...
The Interactive Advertising Bureau (IAB) has a lot on its plate these days. The industry is, after all, wrestling with standards, data privacy, and measurement issues, along with transparency, ad...
View ArticleStriking the Balance Between Viewability and User Experience | PerformanceIN
It’s not new to say that the advertising industry has made a monumental shift towards putting viewability at the forefront of campaign goals, however, the impact on user experience is increasingly...
View Article4 Steps to Make Mobile Marketing More Effective | Luxury Daily
When it comes to marketing, the mobile numbers do not lie, and the future is promising. Mobile ad expenditures are projected to exceed $100 billion this year, capturing more than 50 percent of the...
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