It’s Back-To-School Every Day In The Media Biz | Forbes
I’m not one of those people who has recurring cold sweats around this time of year fearing another return to school. I actually enjoyed being a student although I wasn’t always a good one. Now several...
View ArticleTurning the Page from Viewability: What’s Coming Next
Two-plus years on from the launch of the Viewability Guidelines for desktop display and video ads, there continues to be a great deal of discussion around viewability across the industry. We...
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Viewability’s Fine but it Doesn’t Tell You About Effectiveness: Inskin Media...
Inskin chief executive, Hugo Drayton (pictured below), said viewability has evolved into a key metric for the industry, and InSkin has led the research into how viewability should be measured and...
View ArticleANA Pushes Facebook for Greater Measurement Transparency | The Wall Street...
The Association of National Advertisers is urging Facebook to offer marketers greater transparency into how it measures ads on its service, a week after it came to light that the social network had...
View ArticleANA CEO Bob Liodice on the Facebook Video Viewing Controversy | Association...
By Bob Liodice, President and CEO, ANA Sept. 29, 2016 — The recent disclosures by Facebook that they overestimated video viewing for two years is troubling. While ANA recognizes that “mistakes do...
View ArticleA Primer on the Facebook Measurement Wars | The Wall Street Journal
Facebook has been taking heat over the revelation that for two years it miscalculated a key metric, overestimating by as much as 80% the average time people spent watching video on its platform. Some...
View ArticleDigital Advertising Beyond the Impression | eMarketer
The baseline metric for pricing and measuring digital advertising—the served impression—has shaped digital media for more than two decades, as explored in a new eMarketer report, “Attention and...
View ArticleANA Confessions: Who’s to Blame for Transparency Problems? | Digiday
Addressing a room of 2,700 attendees at ANA Masters of Marketing in Orlando on Thursday, Bob Liodice, president and CEO for the Association of National Advertising, urged marketers, especially CMOs, to...
View ArticleHow Brand Marketers Measure Digital Video Advertising | eMarketer
US brand marketers gauge how well, or otherwise, their digital video ads perform in a variety of different ways. Today, most measure digital video ad performance by looking at site traffic, June 2016...
View ArticleLocation-Based Advertising Measurement Guidelines – Public Draft
This document presents guidelines for the measurement of digital location-based advertising including measurement or attribution of device and user location for physical visitation and advertising...
View ArticlePress Release: Media Rating Council Issues Draft Version of Digital...
When Final, Will Mark a New Milestone in 3MS Initiative’s Efforts to Advance the State of Digital Ad Measurement New York, NY – May 16, 2017 – The Media Rating Council (MRC) today issued a draft...
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Keeping up with the pace of advertising, MRC proposes updates to its ad...
As the digital advertising landscape evolves, so must the rules governing it. Responding to industry changes such as an increase in contextual targeting, the Media Rating Council (MRC) announced...
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MRC Issues Draft Version of Supplemental Updates to Ad Verification...
Updates Designed to Enhance Brand Safety and Contextual Categorization Requirements for Current Digital Advertising Environments New York, NY – July 10, 2018: The Media Rating Council (MRC) announced...
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MRC Issues Draft Ad Verification Guideline Supplement
In New York, the Media Rating Council (MRC) has issued a draft version of a supplement to its existing Guidelines for Brand Safety Ad Verification, specifically designed to address concerns around...
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MRC Takes on Brand Safety With Draft of Proposed Guidelines
Advertisers have been worrying about brand safety for their online video ads for over a year now, but proposed guidelines by the Media Rating Council (MRC) could create formal rules to help them out....
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Keeping up with the pace of advertising, MRC proposes updates to its ad...
As the digital advertising landscape evolves, so must the rules governing it. Responding to industry changes such as an increase in contextual targeting, the Media Rating Council (MRC) announced...
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Scaling To Better Measurement Requires A Stepwise Approach
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George W. Ivie, CEO and executive director...
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What Counts as a Video View on Social Media?
We’re in the midst of the great pivot to video, meaning viewing metrics are more important than ever. But what counts as a video view on social media? The answer depends on the platform. The Media...
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Three solutions to the ‘nonsensical’ ad viewability standard
In 2014, I wrote a piece calling out our industry for its pretty feeble definition of ‘viewable’. Little did I know I’d be saying the same things four years later. But the fact is, very little has...
View ArticleResults of TV Channel Sharing Test Could Help FCC Spectrum Auction | Adweek
A pilot project in Los Angeles where two television stations successfully shared a single channel could go a long way to advancing the Federal Communications Commission’s goal to coax more stations to...
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